24 May
Introducing iso.
Change is in the air, and here at iso, we're excited to unveil our new identity to the world. That's right—we've rebranded from ISO Sushi to simply iso. Why, you ask? Well, let us take you on a journey behind the scenes.
For too long, the misconception lingered that iso was just about sushi. While we take immense pride in our sushi craftsmanship, our culinary offerings extend far beyond the realm of raw fish and rice. From mouth-watering appetizers to sumptuous main courses, we've always been about celebrating diverse flavours and culinary traditions.
So, it was time for a change—a transformation that would not only reflect the breadth of our menu but also set the stage for the future. Enter iso. : a name that embodies simplicity, elegance, and modernity.
By shedding the "Sushi" moniker, we're embracing a brand identity that's versatile and inclusive. Whether you're craving sushi, sashimi, or something entirely different, iso is your destination for culinary excellence.
But our rebranding journey goes beyond just a name change. We've set our sights on modernizing the brand for the long haul, ensuring that iso remains a beacon of culinary innovation for years to come.
Simplicity was our guiding principle throughout the rebranding process. We wanted a name that would be easy on the eye, easy to remember, and easy to pronounce. Well, iso ticks all the boxes, offering a streamlined identity that resonates with our vision for the future.
And let's not forget about the dine-in experience. With our rebranding efforts, we're doubling down on creating unforgettable moments for our guests. From the moment you step through our doors, you'll be enveloped in an atmosphere of warmth, hospitality, and culinary delight.
So, whether you're a long-time fan of iso or discovering us for the first time, we invite you to join us on this exciting journey. Experience the evolution of iso and savour the flavours of a new era in culinary excellence. Welcome to iso. — where every bite tells a story, and every moment is a celebration of flavour.